Why is Natural so Important?

As the body’s largest organ, skin can absorb up to 90% of what we put on it.  Medication patches and other chemicals use this entry mechanism. 

While some chemicals are harmless plant derivatives, many are not.

In today’s world it is impossible to avoid all chemical exposure.  We espouse proactively avoiding the toxins we can and not stressing over the rest.

Aitía is committed to using natural, nontoxic ingredients to present high quality products made with certified organic plant oils and pure essential oils. 

Aitía does not use parabens, formaldehydes, propylene glycol, phthalates, synthetic colorants, synthetic fragrances...


“Some of the ingredients in beauty products aren’t that pretty.  U.S. Researchers report that one in eight of the 82,000 ingredients used in personal care products are industrial chemicals, including carcinogens, pesticides, reproductive toxins, and hormone disruptors.”                                                                                                                                                           davidsuzuki.org

  Toxins Accumulate
  in body tissues
  Toxins Interfere
with normal cellular activity
  Toxins Matter 
avoid them when possible

The relative known toxicity risk of thousands of commonly used ingredients and products can be checked at



Here is David Suzuki’s Dirty Dozen list.  Aitia does not use any of these ingredients.

1 – BHA and BHT  Used mainly in moisturizers and makeup as preservatives. Suspected endocrine disruptors and may cause cancer (BHA). Harmful to fish and other wildlife.

2 – Coal tar dyes: p-phenylenediamine and colours listed as "CI" followed by a five digit number   In addition to coal tar dyes, natural and inorganic pigments used in cosmetics are also assigned Colour Index numbers (in the 75000 and 77000 series, respectively).
Look for p-phenylenediamine hair dyes and in other products colours listed as "CI" followed by five digits.1 The U.S. colour name may also be listed (e.g. "FD&C Blue No. 1" or "Blue 1"). Potential to cause cancer and may be contaminated with heavy metals toxic to the brain

3 – DEA-related ingredients [cocamide DEA and lauramide DEA]  Used in creamy and foaming moisturizers and shampoos. Can react to form nitrosamines, which may cause cancer. Harmful to fish and other wildlife.  Look also for related chemicals MEA and TEA. 

4 – Dibuytl phthalate  Used as a plasticizer in some nail-care products. Suspected endocrine disrupter and reproductive toxicant. Harmful to fish and other wildlife.

5 – Formaldehyde releasing preservatives such as DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, methenamine and quarternium-15.  Used in a variety of cosmetics. Slowly release small amounts of formaldehyde, which causes cancer. 

6 – Parabens  [Paraben, methylparaben, butylparaben and propylparaben] Used in a variety of cosmetics as preservatives. Suspected endocrine disrupters and may interfere with male reproductive functions.

7 – Parfum (a.k.a. fragrance)  Any mixture of fragrance ingredients used in a variety of cosmetics — even in some products marketed as "unscented." Some fragrance ingredients can trigger allergies and asthma. Some linked to cancer and neurotoxicity. Some harmful to fish and other wildlife

8 – PEG Compounds  Used in many cosmetic cream bases. Can be contaminated with 1,4-dioxane, which may cause cancer.  Also for related chemical propylene glycol and other ingredients with the letters "eth" (e.g., polyethylene glycol).

9 – Petrolatum  Used in some hair products for shine and as a moisture barrier in some lip balms, lip sticks and moisturizers. A petroleum product that can be contaminated with polycyclic aromatic hydrocarbons, which may cause cancer. 

10 – Siloxanes  Look for ingredients ending in "-siloxane" or "-methicone."  Used in a variety of cosmetics to soften, smooth and moisten. Suspected endocrine disrupter and reproductive toxicant (cyclotetrasiloxane). Harmful to fish and other wildlife.0. 

11 – Sodium laureth sulphate  Used in foaming cosmetics, such as shampoos, cleansers and bubble bath. Can be contaminated with 1,4-dioxane, which may cause cancer. 

12 – Triclosan  Used in antibacterial cosmetics, such as toothpastes, cleansers and deodorants. Suspected endocrine disrupter and may contribute to antibiotic resistance in bacteria. Harmful to fish and other wildlife. 

Sourced at the David Suzuki Foundation


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